Uncover Untapped Potential with a
Digital Strategy
We’ll work with you to create a comprehensive digital strategy that aligns with your business goals.
Why have a Digital Strategy?
A digital strategy helps you understand your audience/clients, improves engagement and brand loyalty, and helps your organization achieve its business goals. This service includes the following:
Digital Audit
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- Create captivating captions, posts, and stories for platforms like Instagram, Facebook, Twitter, and LinkedIn.In-depth analysis of your online presence, which includes website and social media
- Identification of strengths, weaknesses, opportunities, and threats
Brand Strategy
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- In-depth analysis of your online presence, including website, social media, and email messaging
- Identification of strengths, weaknesses, opportunities, and threats
- Creating a comprehensive brand style guide
Target Audience Analysis
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- Deep dive into your target audience’s demographics, psychographics, and online behaviour
- Development of client personas to better understand their needs and preferences
Goal Setting and KPIs
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- Definition of clear and measurable business objectives
- Identification of key performance indicators (KPIs) to track progress and success
Content Strategy Development
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- Creation of a content calendar to plan and schedule content across various channels
- Development of a content style guide to ensure consistency and brand voice
- Optimization guidelines of content for search engines and social media
Social Media Strategy
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- Identification of the most relevant social media platforms for your target audience
- Development of a social media content calendar
- Guidelines for the creation of engaging social media content
- Guidelines for community management and customer engagement
Email Strategy
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- Email list building
- Design and development of effective email campaigns
- Tracking and analysis of email performance
Search Engine Optimization
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- On-page optimization (keyword research, title tags, meta descriptions, header tags, etc.)
- Off-page optimization (link building, social media, and other external factors)
- Technical SEO (website speed, mobile optimization, site structure, etc.)
You may also be interested in …
Digital Audits
We provide web and social media audits to enhance your content, boost search engine rankings, and elevate audience engagement.
Copywriting
We specialize in creating compelling material encompassing various offerings, including social media captions, web script, blogs, press releases, email marketing, speech writing, key messages and bios.